FREE FOR MEMBERS - Ethical and effective marketing for your private practice

Price (incl GST)
Members Single price $0.00
Non-Members Single price $176.00
Students Single price $0.00

  • Registrations close 24 hours before the expiry date
  • All delegates must be registered to participate in training and be eligible to earn PSR points
  • Registrants choosing the Member class will be contacted if they are not financial SPA members with the option to pay the difference for Non Member registration or cancel and receive a refund.
  • Each person must register - single registration cost is for each individual, not per site.
  • SPA Student members can contact SPA to organise registrations at student member rates


Recording

  • Expiry Date: 29 October 2020
  • Duration: 90 minutes
  • Views: 2 views per purchase

Recording Preview


Session Overview: This online event aims

What I will learn: By the end of this workshop, the aim is that you should be able to:

  • Learn how marketing fits into your overall business strategy
  • Discover the basics of marketing theory applied to an allied health context
  • Understand and apply SPA Advertising Guidelines appropriately
  • Identify how to accurately track the success of marketing efforts using data
  • Differentiate between marketing ideas and marketing strategies
  • Recognise strategies that are likely to work (and those that aren't) to improve your referral rate
  • Understand how to create a basic marketing plan
  • Apply learnings to generate new marketing and promotion ideas for your unique practice needs

Who should attend?

This event will be suitable and useful for any speech pathologist (or other health professional) who is currently in private practice or is considering starting a private practice.

What do I need to do beforehand?

There is no recommended pre-reading.

CPD Points awarded: 1.5 PSR points

Presenter

Rachel Tosh Rachel Tosh
BSpchPath, MSPA, CPSP
Therapy Alliance Group